ALL THAT GLITTERS MAY NOT BE GOLD. BE SURE OF IT!!!!

When you buy a diamond ring or a gold necklace or a silver coin, you make investment in these expensive items trusting your local jeweler and the advertisements shown on T.V. Your hard earned money is spent on purchasing these articles of great importance. But not only that, you purchase them for your loved ones and people dear to you and such people usually attach a lot of sentimental value into these items. In our society buying jewellery of no matter what kind is considered to be a very good thing as it is an insurance against future uncertainty and also assign of prosperity.

But it so happens that in quite a few cases after making a purchase on a later day the buyer finds out that what he/she bought was sub-standard jewellery and ornaments and where exaggerated in their purity, weight and originality. Such fraud and adulteration in manufacturing of precious gold materials in India has been rampant. The classic English idiom that “All that glitters is not gold” applies aptly at such a situation. In order to protect the consumers from such rampant adulteration and misappropriation by the producers of jewellery, the government came up with the idea of a marking scheme. This mark is today known across India as ‘BIS Hallmarking Scheme’, passed by an act of parliament in the year 1986.

Whenever buying jewellery it is necessary to keep a few things in mind that could save you from being a hunt in the huge net of greedy jewelers. First, make sure you deal only with your family jeweler. Second, check for BIS hallmark on the jewellery article and the purity grade such as 22 carats or 18 carats. Thirdly, look for the ‘Year of Marking’ denoted by a code. And finally, the jeweler’s identification mark. If you ever purchase any diamond or white gold jewellery make sure you are sure of the authenticity of your purchase.